As biodiversity protection moves higher up the political and social agenda; and the federal government sets ambitious goals for restoring and conserving natural areas; ecological safeguarding is no longer just a nice-to-have for Australian organisations. The coming years will see ecological targets becoming as crucial for organisations as carbon emissions; and “Nature Positive” commitments, including biodiversity restoration and regeneration, becoming the equivalent of Net Zero. Nature-negative and nature-neutral approaches are a relic of the past, as the imperative to restore biodiversity and build a sustainable future takes centre stage. The organisations that embrace this shift will gain first-mover advantage, instilling investor confidence and bolstering social licence with stakeholders, governments and the public.